Everyone has a Sweet Tooth. Everyone has a Sour Tooth. Only Warheads Sour Chewy Cubes can satisfy both. Meet... The Teeth. In just three weeks (and no paid media) there were more than 200K views of the four initial videos, alone. And probably twice as many cavities.  

The Teeth also took over the Warheads Facebook, Instagram and Twitter accounts, as well as created their own Tumblr page with the help of their friend, Blue Tooth.