As part of their new stadium, the San Francisco 49ers built a museum showcasing their famous heritage. Our job was to get fans to pay extra and tour that museum. How did we do it? We questioned their fanhood. You may have an exact tattoo replica of Kaepernick’s arms, on your legs but you’re not a true fan until you’ve toured the museum. Fans took notice, as did the Clio Awards.

In case you're not a 49ers aficionado, Vernon Davis, Frank Gore, Colin Kaepernick and Michael Crabtree were star players, Jim Harbaugh was the coach, Sourdough Sam is the mascot, and "The Catch" is the nickname of the 49ers most legendary touchdown catch.