MOROCH – DALLAS
8/2022 – Present
Creative lead for Honda, McDonald’s and Midas. Manage a group of writers, art directors and social experts to develop integrated, 360° campaigns. Also write for Six Flags Amusement Parks, Planet Fitness and other prominent national brands.
FREELANCE
2020 - 8/2022
Freelance writer for national and local clients, including Facebook, Oakland Athletics, San Francisco 49ers, Monterey Bay Aquarium, TiVo, Blue Angel Vodka, Stanford Children’s Hospital, ChargePoint EV Charging Stations, Tonal Home Gym, Confluent Data Systems, Blue Cross/Blue Shield, VIP Kid, and more.
YAHOO SPORTS – SAN FRANCISCO
2018 - 2020
Freelance writer for the NFL, NBA, MLS, NHL, MLB, NCAA March Madness and other professional sports. Created innovative, 360° campaigns, utilizing traditional, digital, geurilla and social media.
SLINGSHOT – DALLAS
ACD: 8/12 - 9/17
Manage multiple accounts with multiple creative teams, including Terminix, Warheads Sour Candy, Taco Bueno, Texas Tourism, Pert and Infusium Shampoos. Re-launched Terminix, Texas Tourism, Warheads and Taco Bueno with holistic new campaigns, spanning social and traditional media.
TM ADVERTISING – DALLAS
Sr. Copywriter: 5/08 - 7/11
Managed creative teams on American Eagle local and national advertising. Developed integrated campaigns for American Airlines, Superpages, Texas Tourism, Bausch + Lomb and Nationwide Insurance.
TRIBAL DDB – DALLAS
ACD: 10/07 - 5/08
Managed Nokia creative teams. Enhanced online and social media presence for clients including Nokia and Exxon Mobil. Launched the first, mobile-generated feature film created by users and mimicked multiple times since.
PUBLICIS – SEATTLE
Sr. Copywriter: 3/04 - 6/07
Managed creative teams on T-Mobile retail advertising. Created cross-platform campaigns for T-Mobile, recognized by Adweek and major award shows. Produced successful campaigns for HP, Washington’s Lottery and tickets.com.
HAL RINEY & PARTNERS – SAN FRANCISCO
Copywriter: 1/00 - 3/04
Writer for Sprint PCS and Saturn.
THE SCHILLER GROUP – HONOLULU
Copywriter: 10/98 - 1/00
Someone asked, “Do you want to come and write ads in Hawaii?” Figured, why not? Small budgets drove me to be more creative and efficient.
HAL RINEY & PARTNERS – SAN FRANCISCO
Jr. Copywriter: 4/97 - 10/98
Writer on Sprint PCS and Saturn for both the advertising and design groups.
ACADEMY OF ART – SAN FRANCISCO
Advertising, Design, Computer Animation
UNIVERSITY OF WASHINGTON – SEATTLE
BA Advertising/Communications
Microsoft Word, Adobe Creative Suite: Photoshop, InDesign, Illustrator, After Effects, Premiere
Communication Arts Advertising Annual, Clio Awards, Graphis, Adweek Best Spots of the Year, Adweek Best Spots of the Month, Effies, Tellys, Addy Awards, OMMA, W3, and more.